Building brands in Asia : From the inside out

Eitemau Tebyg

• Building brand value: five steps to building powerful brands
  gan: Parameswaran, MG
  Cyhoeddwyd: (2006)
• Case Studies on Brand Management : New Paradigms
  Cyhoeddwyd: (2008)
• Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
  gan: Kevin, Lane Keller
  Cyhoeddwyd: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  gan: Kevin Lane Keller
  Cyhoeddwyd: (2003)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  gan: Kompella,Kartikeya
  Cyhoeddwyd: (2006)