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Marketing for Competitiveness :Asia to the world ! - in the age of digital consumers

Dettagli Bibliografici
Autore principale: Kotler, Philip and Hermawan Kartajaya and Hooi Den Huan
Natura: Printed Book
Pubblicazione: World Scientific: New Jersey 2017
Soggetti:
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082 |a 658.8 KOT-M 
100 |a Kotler, Philip and Hermawan Kartajaya and Hooi Den Huan 
245 |a Marketing for Competitiveness :Asia to the world ! - in the age of digital consumers  |c Kotler, Philip and Hermawan Kartajaya and Hooi Den Huan 
250
260 |a World Scientific: New Jersey  |c 2017 
300 |a 288 p 
490
650 |a Marketing management 
942 |c BK 
999 |c 130040  |d 130040 
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