Cita APA

Kumart, V. a. . D. S. (2015). Handbook of research on customer equity in marketing.

Chicago Edition Citation

Kumart, V and Denish Shah. Handbook of Research on Customer Equity in Marketing. Edward Elgar: UK, 2015.

Cita MLA

Kumart, V and Denish Shah. Handbook of Research on Customer Equity in Marketing. 2015.