Nancy R Lee and Philip Kotler. (2012). Social Marketing: Influencing Behaviors for good (4 Edition.).
Chicago Edition CitationNancy R Lee and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4 Edition. Sage Publications, New Delhi, 2012.
MLA Edition CitationNancy R Lee and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4 Edition. 2012.
Warning: These citations may not always be 100% accurate.