Cita APA

Alok Kumar Rai. (2014). Customer relationship management: Concepts and cases (2 Edition.).

Chicago Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. 2 Edition. PHI Learning Pvt. Ltd., New Delhi, 2014.

Cita MLA

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. 2 Edition. 2014.