Martinez, P. (2012). Consumer Mind: Brand Perception and the implication for marketers.
Chicago Edition CitationMartinez, Pepe. Consumer Mind: Brand Perception and the Implication for Marketers. Kogan Page Ltd., London, 2012.
MLA Edition CitationMartinez, Pepe. Consumer Mind: Brand Perception and the Implication for Marketers. 2012.
Warning: These citations may not always be 100% accurate.