Consumer behaviour and branding: Concepts, readings and cases- The Indian Context

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Détails bibliographiques
Auteur principal: Ramesh Kumar, S
Format: Printed Book
Publié: Pearson: New Delhi 2009
Sujets:
Consumer behaviour > Marketing management
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Consumer behaviour and branding: concepts, readings and cases, the Indian context /
par Ramesh Kumar, S
Publié 2009
Printed Book
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