Ramesh Kumar, S. (2009). Consumer behaviour and branding: Concepts, readings and cases- The Indian Context.
Chicago Edition CitationRamesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases- The Indian Context. Pearson: New Delhi, 2009.
Deismireacht MLARamesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases- The Indian Context. 2009.
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