APA Edition Citation

Ramesh Kumar, S. (2009). Consumer behaviour and branding: Concepts, readings and cases- The Indian Context.

Chicago Edition Citation

Ramesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases- The Indian Context. Pearson: New Delhi, 2009.

MLA Edition Citation

Ramesh Kumar, S. Consumer Behaviour and Branding: Concepts, Readings and Cases- The Indian Context. 2009.

Warning: These citations may not always be 100% accurate.