Arun Kumar and Meenakshi, N. (2012). Marketing management (2 Edition.).
Chicago Edition CitationArun Kumar and Meenakshi, N. Marketing Management. 2 Edition. Vikas Publishing House Pvt .Ltd., New Delhi, 2012.
MLA Edition CitationArun Kumar and Meenakshi, N. Marketing Management. 2 Edition. 2012.
Warning: These citations may not always be 100% accurate.