Rudani, R. B. (2012). Basics of marketing management: Theory and practice.
Chicago Edition CitationRudani, R B. Basics of Marketing Management: Theory and Practice. S. Chand & Co. Pvt. Ltd., New Delhi, 2012.
MLA Edition CitationRudani, R B. Basics of Marketing Management: Theory and Practice. 2012.
Warning: These citations may not always be 100% accurate.