APA Edition Citation

Pride, W. M. a. . F. (2009). Marketing: Concepts and strategies (12 Edition.).

Chicago Edition Citation

Pride, William M and Ferrel. Marketing: Concepts and Strategies. 12 Edition. Houghton Mifflin Co., Boston, 2009.

MLA Edition Citation

Pride, William M and Ferrel. Marketing: Concepts and Strategies. 12 Edition. 2009.

Warning: These citations may not always be 100% accurate.