Clow, K. E. a. . K. (2009). Services marketing: Operation, management and strategy.
Chicago Edition CitationClow, Kenneth E and Kurtz. Services Marketing: Operation, Management and Strategy. Dreamtech Press India Ltd., New Delhi, 2009.
MLA Edition CitationClow, Kenneth E and Kurtz. Services Marketing: Operation, Management and Strategy. 2009.
Warning: These citations may not always be 100% accurate.