Moorthi, Y. L. R. (2008). Brand management: The Indian context.
Chicago Edition CitationMoorthi, Y L R. Brand Management: The Indian Context. Vikas Publishing House Pvt Ltd, New Delhi, 2008.
MLA Edition CitationMoorthi, Y L R. Brand Management: The Indian Context. 2008.
Warning: These citations may not always be 100% accurate.