Sandeep Kumar and Sweta Bakshi. (2010). Encyclopedia of marketing management Vol.3.
Chicago Edition CitationSandeep Kumar and Sweta Bakshi. Encyclopedia of Marketing Management Vol.3. A K Publications, Delhi, 2010.
MLA Edition CitationSandeep Kumar and Sweta Bakshi. Encyclopedia of Marketing Management Vol.3. 2010.
Warning: These citations may not always be 100% accurate.