APA Edition Citation

Sandeep Kumar and Sweta Bakshi. (2010). Encyclopedia of marketing management Vol.1.

Chicago Edition Citation

Sandeep Kumar and Sweta Bakshi. Encyclopedia of Marketing Management Vol.1. A K Publications, Delhi, 2010.

MLA Edition Citation

Sandeep Kumar and Sweta Bakshi. Encyclopedia of Marketing Management Vol.1. 2010.

Warning: These citations may not always be 100% accurate.