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Why CRM doesn't work: How to win by letting customers manage the relationship

Bibliographic Details
Main Author: Newell, Frederick
Format: Printed Book
Published: Kogan Page India Private Limited, New Delhi 2008
Subjects:
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100 |a Newell, Frederick 
245 |a Why CRM doesn't work: How to win by letting customers manage the relationship  |c Newell, Frederick 
250
260 |a Kogan Page India Private Limited, New Delhi  |c 2008 
300 |a 263 p 
490
650 |a Customer relationship management--Sales Management 
942 |c BK 
999 |c 127928  |d 127928 
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