Cita APA

Newell, F. (2008). Why CRM doesn't work: How to win by letting customers manage the relationship.

Citación estilo Chicago

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan Page India Private Limited, New Delhi, 2008.

Cita MLA

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. 2008.