APA Edition Citation

Haig, M. (2006). Brand failures: The truth about the 100 biggestbranding mistakes of all time.

Chicago Edition Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggestbranding Mistakes of All Time. Kogan Page India Private Limited, New Delhi, 2006.

MLA Edition Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggestbranding Mistakes of All Time. 2006.

Warning: These citations may not always be 100% accurate.