Styl cytowania APA

Kapferer, J. N. (2009). New strategic brand management (4 Edition.).

Styl cytowania Chicago

Kapferer, Jean Noel. New Strategic Brand Management. 4 Edition. Kogan Page India Private Limited, New Delhi, 2009.

Styl cytowania MLA

Kapferer, Jean Noel. New Strategic Brand Management. 4 Edition. 2009.