APA Edition Citation

Alok Kumar Rai. (2008). Customer relationship management: Concepts and cases.

Chicago Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. PHI Learning Pvt. Ltd., New Delhi, 2008.

MLA Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. 2008.

Warning: These citations may not always be 100% accurate.