Peter, P. J. a. . D. (2004). Marketing management: Knowledge and skills (7 Edition.).
Chicago Edition CitationPeter, Paul J and Donnelly. Marketing Management: Knowledge and Skills. 7 Edition. Mcgraw Hill Book Co., Boston, 2004.
MLA Edition CitationPeter, Paul J and Donnelly. Marketing Management: Knowledge and Skills. 7 Edition. 2004.
Warning: These citations may not always be 100% accurate.