APA Edition Citation

Mullins, J. W. (2006). Marketing management: A strategic decision making approach (5 Edition.).

Chicago Edition Citation

Mullins, John W. Marketing Management: A Strategic Decision Making Approach. 5 Edition. Mcgraw Hill Book Co., New York, 2006.

MLA Edition Citation

Mullins, John W. Marketing Management: A Strategic Decision Making Approach. 5 Edition. 2006.

Warning: These citations may not always be 100% accurate.