Jagdeep Kapoor. (2006). Brand segmeantation: Seven strategies for effective segmentation.
Chicago Edition CitationJagdeep Kapoor. Brand Segmeantation: Seven Strategies for Effective Segmentation. Macmillan India Ltd., New Delhi, 2006.
MLA Edition CitationJagdeep Kapoor. Brand Segmeantation: Seven Strategies for Effective Segmentation. 2006.
Warning: These citations may not always be 100% accurate.