APA Edition Citation

Srinivasan, R. (2005). Services marketing: The Indian context.

Chicago Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. Prentice Hall of India, Pvt. Ltd., New Delhi, 2005.

MLA Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. 2005.

Warning: These citations may not always be 100% accurate.