Strategic brand management: Building, measuring and managing brand equity

Podobné jednotky

• Strategic brand management: building measures and managing brand equity /
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• Strategic brand management: Building, measuring, and managing brand equity
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  Vydáno: (2004)
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  Vydáno: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  Autor: Kevin Lane Keller
  Vydáno: (2003)