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Strategic brand management: Building, measuring and managing brand equity

Bibliografski detalji
Glavni autor: Keller, kevin Lane
Format: Printed Book
Izdano: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2003
Izdanje:2 Edition
Teme:
LEADER 00554nam a2200157 4500
082 |a 658.8343 KEL-S2 
100 |a Keller, kevin Lane 
245 |a Strategic brand management: Building, measuring and managing brand equity  |c Keller, kevin Lane 
250 |a 2 Edition 
260 |a Pearson Education (Singapore) Pvt. Ltd., New Delhi  |c 2003 
300 |a 816 p 
490
650 |a Brand Management 
942 |c BK 
999 |c 127038  |d 127038 
952 |0 0  |1 0  |4 0  |6 658_834300000000000_KELS2  |7 0  |9 140500  |a COM  |b COM  |l 0  |o 658.8343 KEL-S2  |p COM03711  |r 2019-10-24  |w 2019-10-24  |y BK