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Strategic brand management: Building, measuring and managing brand equity
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Publié: |
Pearson Education (Singapore) Pvt. Ltd., New Delhi
2003
|
| Édition: | 2 Edition |
| Sujets: |
| LEADER | 00554nam a2200157 4500 | ||
|---|---|---|---|
| 082 | |a 658.8343 KEL-S2 | ||
| 100 | |a Keller, kevin Lane | ||
| 245 | |a Strategic brand management: Building, measuring and managing brand equity |c Keller, kevin Lane | ||
| 250 | |a 2 Edition | ||
| 260 | |a Pearson Education (Singapore) Pvt. Ltd., New Delhi |c 2003 | ||
| 300 | |a 816 p | ||
| 490 | |||
| 650 | |a Brand Management | ||
| 942 | |c BK | ||
| 999 | |c 127038 |d 127038 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_834300000000000_KELS2 |7 0 |9 140500 |a COM |b COM |l 0 |o 658.8343 KEL-S2 |p COM03711 |r 2019-10-24 |w 2019-10-24 |y BK | ||