APA Edition Citation

Soma Sen Gupta. (2005). Consumer behaviour: Dynamics of building brand equity.

Chicago Edition Citation

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. New Century Publications, New Delhi, 2005.

MLA Edition Citation

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. 2005.

Warning: These citations may not always be 100% accurate.