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Kellogg on branding: The marketing faculty of the kellogg school of management

Detalles Bibliográficos
Autor Principal: Tybout, Alice M, Ed. Calkins, Tim, Ed
Formato: Printed Book
Publicado: John Wiley & Sons Inc., New York 2005
Subjects:
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082 |a 658.8343 TYB-K 
100 |a Tybout, Alice M, Ed. Calkins, Tim, Ed. 
245 |a Kellogg on branding: The marketing faculty of the kellogg school of management  |c Tybout, Alice M, Ed. Calkins, Tim, Ed. 
250
260 |a John Wiley & Sons Inc., New York  |c 2005 
300 |a 334 p 
490
650 |a Brand Management 
942 |c BK 
999 |c 126723  |d 126723 
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