Tybout, A. M. (2005). Kellogg on branding: The marketing faculty of the kellogg school of management.
Chicago Edition CitationTybout, Alice M. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. John Wiley & Sons Inc., New York, 2005.
MLA Edition CitationTybout, Alice M. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 2005.
Warning: These citations may not always be 100% accurate.