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Managing customers as investments: The strategic value of customers in the long run

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Sunil Gupta and Lehmann, Donald R
বিন্যাস: Printed Book
প্রকাশিত: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2005
বিষয়গুলি:
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082 |a 332.678 SUN-M 
100 |a Sunil Gupta and Lehmann, Donald R 
245 |a Managing customers as investments: The strategic value of customers in the long run  |c Sunil Gupta and Lehmann, Donald R 
250
260 |a Pearson Education (Singapore) Pvt. Ltd., New Delhi  |c 2005 
300 |a 205 p 
490
650 |a Investment Management 
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