APA Edition Citation

Sunil Gupta and Lehmann, D. R. (2005). Managing customers as investments: The strategic value of customers in the long run.

Chicago Edition Citation

Sunil Gupta and Lehmann, Donald R. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Pearson Education (Singapore) Pvt. Ltd., New Delhi, 2005.

MLA Edition Citation

Sunil Gupta and Lehmann, Donald R. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 2005.