APA Edition Citation

Kotler, P. a. . A. (2006). Principles of marketing (11 Edition.).

Chicago Edition Citation

Kotler, Philip and Armstrong. Principles of Marketing. 11 Edition. Prentice - Hall of India, Pvt. ltd., New Delhi, 2006.

MLA Edition Citation

Kotler, Philip and Armstrong. Principles of Marketing. 11 Edition. 2006.