Hoonley, G. J. a. . S. (1993). Competitive positioning: The key to market sucess.
Chicago Edition CitationHoonley, Graham J and Saunders. Competitive Positioning: The Key to Market Sucess. Prentice Hall Europe, London, 1993.
MLA Edition CitationHoonley, Graham J and Saunders. Competitive Positioning: The Key to Market Sucess. 1993.
Warning: These citations may not always be 100% accurate.