APA Edition Citation

Kotler, P. a. . A. (1997). Principles of marketing (2 Edition.).

Chicago Edition Citation

Kotler, Philip and Armstrong. Principles of Marketing. 2 Edition. Prentice - Hall of India, Pvt. ltd., New Delhi, 1997.

MLA Edition Citation

Kotler, Philip and Armstrong. Principles of Marketing. 2 Edition. 1997.

Warning: These citations may not always be 100% accurate.