Mishra, M. N. (1997). Sales promotion and advertising management (2 Edition.).
Chicago Edition CitationMishra, M N. Sales Promotion and Advertising Management. 2 Edition. Himalaya Publishing House, Bombay, 1997.
MLA Edition CitationMishra, M N. Sales Promotion and Advertising Management. 2 Edition. 1997.
Warning: These citations may not always be 100% accurate.