Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9 Edition.).
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9 Edition. Prentice - Hall of India, Pvt. ltd., New Delhi, 1997.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9 Edition. 1997.
Warning: These citations may not always be 100% accurate.