APA ציטוט

Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9 Edition.).

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9 Edition. Prentice - Hall of India, Pvt. ltd., New Delhi, 1997.

ציטוט MLA

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9 Edition. 1997.