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Marketing myths that are killing business: The cure for death wish marketing
Main Author: | |
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Format: | Printed Book |
Published: |
McGraw-Hill book Co, Inc, NewYork
1993
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Subjects: |
LEADER | 00564nam a2200157 4500 | ||
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082 | |a 658.8 CLA-M | ||
100 | |a Clancy, Kevin J and Shulman, Robert S | ||
245 | |a Marketing myths that are killing business: The cure for death wish marketing |c Clancy, Kevin J and Shulman, Robert S | ||
250 | |||
260 | |a McGraw-Hill book Co, Inc, NewYork |c 1993 | ||
300 | |a 308 p | ||
490 | |||
650 | |a Marketing management | ||
942 | |c BK | ||
999 | |c 125565 |d 125565 | ||
952 | |0 0 |1 0 |4 0 |6 658_800000000000000_CLAM |7 0 |9 139027 |a COM |b COM |l 0 |o 658.8 CLA-M |p COM01857 |r 2019-10-24 |w 2019-10-24 |y BK |