APA Edition Citation

Bowersox, D. J. a. . C. (1992). Strategic marketing channel management.

Chicago Edition Citation

Bowersox, Donald J and Cooper. Strategic Marketing Channel Management. Mcgraw Hill Book Co., New York, 1992.

MLA Edition Citation

Bowersox, Donald J and Cooper. Strategic Marketing Channel Management. 1992.

Warning: These citations may not always be 100% accurate.