APA Edition Citation

Rapp, S. a. . C. (1988). Maxi marketing: The new direction in advertising, promotion and marketing strategy.

Chicago Edition Citation

Rapp, Stan and Collins. Maxi Marketing: The New Direction in Advertising, Promotion and Marketing Strategy. Plume Book, New York, 1988.

MLA Edition Citation

Rapp, Stan and Collins. Maxi Marketing: The New Direction in Advertising, Promotion and Marketing Strategy. 1988.

Warning: These citations may not always be 100% accurate.