APA Edition Citation

Schiffman, L. G. a. . K. (1992). Consumer behavior (4 Edition.).

Chicago Edition Citation

Schiffman, Leon G and Kanuk. Consumer Behavior. 4 Edition. Prentice Hall of India Pvt. Ltd., New Delhi, 1992.

MLA Edition Citation

Schiffman, Leon G and Kanuk. Consumer Behavior. 4 Edition. 1992.