APA Edition Citation

Rossiter, J. R. a. . P. (1987). Advertising and promotion management.

Chicago Edition Citation

Rossiter, John R and Percy. Advertising and Promotion Management. Macmillan & Co Ltd, New York, 1987.

MLA Edition Citation

Rossiter, John R and Percy. Advertising and Promotion Management. 1987.

Warning: These citations may not always be 100% accurate.