APA Edition Citation

Pride, W. M. a. . F. (1991). Marketing: Concepts and strategies (7 Edition.).

Chicago Edition Citation

Pride, William M and Ferrel. Marketing: Concepts and Strategies. 7 Edition. Houghton Mifflin Co., Boston, 1991.

MLA Edition Citation

Pride, William M and Ferrel. Marketing: Concepts and Strategies. 7 Edition. 1991.

Warning: These citations may not always be 100% accurate.