Hisrich, R. D. a. . P. (1991). Marketing decisions for new and mature products (2 Edition.).
Chicago Edition CitationHisrich, Robert D and Peters. Marketing Decisions for New and Mature Products. 2 Edition. MacMillan Publishing Co. Inc., New York, 1991.
MLA Edition CitationHisrich, Robert D and Peters. Marketing Decisions for New and Mature Products. 2 Edition. 1991.
Warning: These citations may not always be 100% accurate.