Dalrymple, D. J. a. . P. (1976). Marketing management: Strategy and cases (5 Edition.).
Chicago Edition CitationDalrymple, Douglas J and Parsons. Marketing Management: Strategy and Cases. 5 Edition. John Wiley & Sons Inc., New Delhi, 1976.
MLA Edition CitationDalrymple, Douglas J and Parsons. Marketing Management: Strategy and Cases. 5 Edition. 1976.
Warning: These citations may not always be 100% accurate.