APA Edition Citation

Manendra Mohan. (1989). Advertising management: Concepts and cases.

Chicago Edition Citation

Manendra Mohan. Advertising Management: Concepts and Cases. Tata McGraw Hill Publishing Co. Ltd., New Delhi, 1989.

MLA Edition Citation

Manendra Mohan. Advertising Management: Concepts and Cases. 1989.

Warning: These citations may not always be 100% accurate.