APA Edition Citation

Mccarthy, E. J. a. . P. (1988). Basic marketing: A managerial approach (9 Edition.).

Chicago Edition Citation

Mccarthy, E Jerome and Perreault. Basic Marketing: A Managerial Approach. 9 Edition. Universal Book Stall, New Delhi, 1988.

MLA Edition Citation

Mccarthy, E Jerome and Perreault. Basic Marketing: A Managerial Approach. 9 Edition. 1988.

Warning: These citations may not always be 100% accurate.