Jagdish N Sheth and Ram, S. (1987). Bringing innovation to market: How to break corporate and customer barriers.
Chicago Edition CitationJagdish N Sheth and Ram, S. Bringing Innovation to Market: How to Break Corporate and Customer Barriers. John Wiley & Sons Inc., New York, 1987.
MLA Edition CitationJagdish N Sheth and Ram, S. Bringing Innovation to Market: How to Break Corporate and Customer Barriers. 1987.
Warning: These citations may not always be 100% accurate.