APA Edition Citation

Cannon, T. (1986). Basic marketing: Principles and practice (2 Edition.).

Chicago Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 2 Edition. Holt Rinehart & Winston Publishers, London, 1986.

MLA Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 2 Edition. 1986.

Warning: These citations may not always be 100% accurate.