APA Edition Citation

Zikmund, W. G. (1986). Exploring marketing research (2 Edition.).

Chicago Edition Citation

Zikmund, William G. Exploring Marketing Research. 2 Edition. CBS College Publishing, New York, 1986.

MLA Edition Citation

Zikmund, William G. Exploring Marketing Research. 2 Edition. 1986.

Warning: These citations may not always be 100% accurate.